Yesterday morning, Nissan and Chrysler concurrently announced that Chrysler will begin selling Nissan cars in South America.
This is not considered the first time that both companies have worked together. In early 2004, an auto part maker affiliated with Nissan began selling transmission parts to Chrysler. (Perhaps that is why I have been receiving so many calls from potential clients complaining about Chrysler transmission defects under the Texas Lemon Law at my Dallas based law office recently?…)
This partnership between Nissan and Chrysler is occuring after General Motors (GM) rejected an alliance offerd by Nissan 15 months ago and after 80% of Chrysler’s share was bought by a private equity firm, Cerberus Capital Management LP.
Not all Nissans are made alike. That is because Nissan, a Japanese car manufacturer, have an assembly plant in Mexico. If a consumer were to purcahse a Nissan vehicle such as a Versa, then the chances are very high that the vehicle was a product born in Mexico and not Japan.